Friday, July 20, 2007

Project Brief

Project Brief
Looking for business associates interested in purchasing telecom, construction and transport equipment from the Czech Republic & Hungary. We are creating a list of potential clients from these industries, with the aim to give them a platform to network with others in the industry. After reviewing the requirements of the client we will mail them business contacts who could help them with their specific business needs. We will ask them to provide details like name, email, phone, website address and their specific interest. Search Engine Marketing is the easiest and fastest way to hit the necessary TAs based on their search intentions.

TAs
People looking for information about telecom, construction and transport equipment or looking to buy such equipment.

Duration of the campaign
Till August 17, 2007 11:59 PM

Campaign Budget
USD 50

Lead volume expected
100 leads @ 50 cents a lead

1 comment:

Deepali said...

This Brief is better now.

Now that the idea is in place a few other things that need to be considered.
1) What is the landing page going to be like? Is it going to be a microsite?
2) How are you going to build credibility?
3) What is this company going to be called?
4) If you are going to provide any information to people who do come to you, what will it be?
5) Are there going to be other offerings or only just providing contacts?