(http://www.webcertain.com/translate-hungarian.html )
So am going to try selling businesses....
Tried a few searches in google.hu…turns out most websites and ads are in Hungarian….hmmm gotta try something else .
After trying Google Trends which I didn’t find too helpful, I found something more useful.
Zeitgeist
Gives me the top 10 queries last month in Hungary.
Hungary - Top Gaining Queries: May 2007
1. nokia 8800
2. Cascada
3. dave gahan
4. vöröskereszt (red cross)
5. cosmopolitan
6. vlc player
7. ingyenjáték (free game)
8. totalcommander
9. keresztszemes (cross stitch)
10. rendezvény (event)
11. üvegtégla (glass brick)
12. nevek jelentése (meaning of names)
13. regcleaner
14. dubrovnik
15. manson
Now I just have to figure what they mean!!!
http://www.google.hu/search?hl=hu&q=nokia+8800&btnG=Google+keres%C3%A9s&meta=
A search for nokia 8800 shows that 8 results in top 10 are in Hungarian!!! Worse off no one seems to be showing any sponsored links here...
Other searches show similar results....
Need to figure something else out...must get more info about the market
Hungary Stats
Population : 2 million
Urban population ratio : 60 percent
Non Resident Hungarians : 5 million (Could target remittance to Hungary)
ECONOMY
Industry: mining, metallurgy, construction materials, processed foods, textiles, chemicals.
Agriculture: wheat, corn, sunflower seed, potatoes, sugar beets; pigs.
Exports: machinery and equipment, other manufactures, food products, raw materials. (http://www3.nationalgeographic.com/places/countries/country_hungary.html)
Some useless sites later.......
Some Gyaan I picked up along the way
The Hungary market has a lot of FDI coming in.
A lot of companies coming from outside set up shop here.
Ideally these companies would have foreign employees who do not speak Hungarian.....
(fingers crossed at this thought)
So there should be a B2B English speaking search market in this segment
So I explore more into this
(http://www.tdctrade.com/emergingmarketguide/2-2.htm )
Realized that Hungary has some manufacturing industries and they import a lot of equipments.
As can be seen here max imports are machinery and transport equipment.
Possible Businesses
1) Telecom equipment and parts 2) Construction Equipment 3) Transport equipment
Since most people advertising here are from abroad(I'm assuming) these ads should not be in Hungarian.....lets give it a shot...
http://www.google.hu/search?hl=hu&q=Construction+Equipment&btnG=Google+keres%C3%A9s&meta=
Yippie...all 3 have some English cpc ads....so there is a market....
So finally here is the Brief
Find leads from Hungary who are interested in buying Construction Equipment, Transport Equipment and Telecom Equipment.
1 comment:
Hi Akshay,
Welcome to DMI.
This is initial feedback on your brief. There would be more inputs coming in as the days go back.
Firstly I find that your research is very good. It is the right kind of approach to running a campaign.
Where you are missing the mark is that you are suppose to find 'friends / business contact' in the said geography and not get leads for a certain specific business.
Secondly, you have covered a lot of research on the first Geo of yours but have totally ignored the second.
Thirdly, if you have to get contacts of people and you are approaching it from a construction / equipment business angle, what product / services are you going to offer to people who actaully want to build a relationship?
Certain things that are a must to keep in mind is what is your goal/objective as a business. And what is it that you would be offering to people who are interested in the same.
I think this aspect needs a little thinking through.
Do let me know what you think. Any questions you have can be posted here too.
Great research work. Keep it up.
Goodluck
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